By Rose Sally Alfaras
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April 9, 2025
If you manage a vacation rental or oversee a portfolio of short-term rental properties, understanding your financial metrics is essential. One of the most valuable tools in hospitality revenue management is RevPAR , which stands for Revenue Per Available Room . While this metric originated in the hotel industry, it has rapidly gained importance for Airbnb hosts, VRBO owners, and property managers who want to refine pricing strategies and improve occupancy rates. RevPAR provides a comprehensive view of how effectively you're monetizing your property’s availability. It combines both your Average Daily Rate (ADR) and occupancy rate into one simple metric. Unlike other metrics that focus solely on revenue or booking rates, RevPAR highlights the dynamic relationship between pricing and demand. Simply put, if you're aiming to increase your earnings, having RevPAR as a key performance indicator should be a priority.